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RADIO
TELEVISION
Radio reaches 92% of adults in the U.S. every week.
How Can Radio Marketing Help Me?
- 81% of drivers use AM/FM radio while in the car, making radio the top in-car device.
- Only about 14% of adults 18+ will listen to satellite radio in a week. Nearly 90% of adults 18+ will listen to radio in a week.
- AM/FM radio accounts for 77% of the daily audio time spend with any ad-supported platform.
- Radio listeners are receptive to ads.
Learn More at rab.com/whyradio/
How Can Digital Advertising Help Me?
- Advertising is changing and people are moving beyond traditional media with their advertising. In the digital age, people are more connected than ever to mobile devices.
- Digital advertising combines the reach of TV and the frequency of radio
- The most powerful component of digital advertising is the instant access to your customers. You need to explore an advertising medium that can not only get your word out to the masses, but allows them to act on those buying impulses the instant they receive your message.